Web 2.0: the new election superweapon | Politics | The Observer - 2 views
www.guardian.co.uk/...new-media-election-campaign
elections political campaign politics internet governance internet government #ARIN6902 UK
shared by César Albarrán Torres on 12 Apr 10
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From Twitter and Facebook to viral ads and crowdsourcing, technology appears to offer parties powerful new ways to engage voters
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Social media matters precisely because it is social, creating networks and building intimacy between strangers quickly – even if some of them are politicians.
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Once the novelty of politicians in virtual life passes, social media users may return to ignoring them.
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Perhaps the challenge for politicians online remains the same as in the days of soapbox and megaphone: just being heard.